Northern Strategic Plan

Northern Virginia Association of Health Underwriters

Strategic Plan

7/1/17 – 6/30/18

1. Membership

Achieve an increase in membership growth annually

  • Increase membership by 20-25%
  • Develop a membership campaign
  • New member mentor/sponsor
  • Quarterly new member luncheon to be facilitated by member(s) of board
  • Develop a retention program to help retain members
2. Professional Development/Education

Provide valuable and intriguing educational programs for our members

  • Find enthusiastic presenters with current relevant industry topics
  • Minimum of 6 events for 2017-2018 Board Year
  • Attempt to make a majority of events CE
3. Legislative

Develop strong relationships with our state legislators to influence appropriate legislation regarding health care in Virginia

  • Continue with Regional Legislative calls and report back to members
  • Develop or work with State Legislative Team to develop bi-monthly Legislative Report, and send to membership electronically and at meetings
  • Attend State Day on Hill and Capital Conference
4. Budget

Increase revenue for the purpose of member benefits and activities

  • Increasing fundraising efforts through sponsorships
  • Develop a standard price structure for membership meetings
5. Media

Increase exposure to local media

  • Create list of media outlets
  • Send out 6-12 Press releases
  • Monitor media outlets for publishing